JP: You have already seen enthusiastic feedback from your audience, why do you think gamers have reacted so positively to this news?ĪW and JG: Everyone cares about the health of the planet, but unless a choice to be more environmentally responsible is very clearly laid out, it’s really difficult to find your own path. JP: You said “the box comes wrapped in Biolefin”, could you tell me why you picked this material and why it is eco-focused?ĪW and JG: One of the most wasteful parts of consumer products is the shrink-wrap that makes it feel “new” and “fresh.” Biolefin is the best alternative we found to traditional shrink, because its material composition is biodegradable. The predominant goals are to reduce the use of plastic as much as possible, to minimise and eventually zero out carbon footprints by keeping production and materials sourcing locally conscious, and to implement sustainability across all components. JP: You describe the packaging as “eco-focused”, what does this mean exactly?ĪW and JG: “Eco-friendly” is the easiest way to describe the packaging, because it takes an ecologically forward approach in its engineering and material sourcing. We’re grateful that they embrace innovation and trust iam8bit to try new things. We’ve been working with them for over a decade across physical games, vinyl soundtracks and marketing projects, so our dialogue is very open, and they are a very enthusiastic partner. Sony has always been very collaborative and supportive. JP: Playstation games traditionally come in plastic boxes, has the plastic casing been completely ditched and how did Sony react to your idea?ĪW and JG: Yes, for the ‘Lovely Edition’ of Untitled Goose Game, the package is made entirely of high-quality, post-consumer paper material, and the component pack-ins like booklet and foldout village map are also made from sustainable and recycled material. It helps the industry as a whole, and it’s much easier for a small company like iam8bit to make nimble strides to achieve this end, because giant corporations accomplishing things of this nature requires cutting through a lot more red tape. Fans have come to look to iam8bit as leaders in the physical goods space, which serves to further fuel our desires to innovate.
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